Google Webmaster Academy | Google Web Master Help

           This week Google introduce Webmaster Academy, which brings all information about Google Webmaster Tools for beginners. The main theme about it “to help to create great site or sites that perform well with Google SERP's.  It will be very user full for new guys to Google & Web Master Tools, Google with Business.  However there will be a detailed materials about various topics like, How to work with Google Webmaster tools & other webmasters' related topics for Business.

          The webmaster academy will helps to find prtical experience for beginers with webmaster tools, for improving the site's with detailed images & videos. The content is well organized with articles about various topics along with detailed curriculum.



                                                    Webmaster Academy                                                                                             

Google & You:  

         Google with you (site) helps to find the performance of your site with Google , how it is discover & able to understand pages of site. 

        The main parts discloser hear are, Google Search (How Google Works with your site),Crawling & Indexing of the site.  How can we influence our site in search results ( having Snippets & others ),
page navigation, content, keywords & URL structure.  Dealing with images, videos & other site issue like site map xml & html.

Webmaster Tools:  

         In this section, webmaster academy going to explain “ How to add site to webmaster tools” , “ Critical issue with site health (message, news, information, crawling & Indexing ) , custom  settings ( geo targets & others ), Errors with site, Site maps issues .

Business  :  

         Business tab going to explain about “how to get listing in Google places”, “Google Business listing”, “Socializing site with Google +”,  “Product markups” , and other issue related to Business.

Need to thanks Google once again for Webmaster Academy!

Source :  Webmaster Academy 

Google Penguin | An another step to words high Quality sites

               On April 24th Google introduced latest algorithm to enjoy better search experience with high Quality site for given search query.  However there is great change in serp's structure with the Google Penguin.  There will be about 3.1 % change in results appears in Google.

               This is time that Google focus on “Old Principle of using Black hat technique to get listed in serp's by keyword stuffing & high linking ( ir-relevant)”. Only one thing that said by Google is to had Ethical SEO to over come any type of change going to occur & occurred.

               The Google penguin going to change the ranking positions of the sites, that which are violating Google Quality Guide lines like Clocking, Navigation, content, keyword stuffing  & others un ethical SEO strategy presently available & used by most of unethical seo's.
 
 Who will Effect ?  

              The latest update form Google named Penguin or webspam will going to influence  spamming website or website, which are practicing un ethical methods to get more link signals, copy content, keyword stuffing in both on page & off page activities of seo.

The site will effect who are practicing  un ethical SEO like
 
Off Page :  

           The latest update form Google named Penguin or webspam will going to influence  spamming website or website, which are practicing un ethical methods to get more link signals, copy content, keyword stuffing in both on page & off page activities of seo.
 
Directory's :

           Paid links using exact match anchor text ( same anchor text by competitors) to get link back to site. This is practice to manipulate search engine while making page rank & serps's.  How every while moving with off page seo, using same anchor text will also going to be un ethical pratical.

Blog Comment : 

          In the process of building links , the Seo use to put signature with anchor text to links ( un – natural ).  This will be bad mark on off page seo, which leads to penalized.

Article Marketing :  

          The webmaster use to posting same content with exact match anchor text to get back links, this will not going to work as this may leads spiders to skip the info.

Links form Spamming & Dangerous sites :

         Get back links from spam sites & dangerous site will badly effect on authority of site. The site may effect with this latest update by spam links form dangerous sites.
 

On page :  

          As old story beans on the site too, having unique content will be advantage to site based on previous update panda. Coming to on page with Google penguin

User Friendly Navigation : 

          Web sites are use friendly not the search engine friendly. Usually some seo practice to make the site search engine friendly more than user friendly.   It will be very hard some times to find exact information & things in internal pages of the site in some complex site ( those can search engine friendly.

Meta Tags:

         Meta tags are ment for search engine to fine the theme of the page or web site.  Practicing keyword stuffing  in meta title, description & other meta tag elements lead to penalised by Google Penguin( Ofcouse Meta tags have very little importance).

301 Redirects :  

        Usually Webmaster practices to redirect the various landing pages for same “keywords” which can be spamy way to generate traffic.  However  Clocking can be happened hear.

Site Map :

        Even we used to target keywords while generate Sitemap xml & html, to make the user friendly navigation.  Keywords stuffing can be happened hear, which need to avoid.  


How will Google penguin Effect ? 


        Google penguin going to effect the site which are practice spamming technique as discussed above can change the position in SERP's about  3.1 % . The site will decrease their positions for their targeted keywords.
 

How to over come Google Penguin ?  

Leave About Keyword Density :

        Do not bind for a perfect keyword density in site, which now can be spamming by Google Penguin.   Just build your site, with perfect content, which matches to search query that is targeted to website.

Anchor Text Diversity : 

        Most of link builders & webmaster use to have same anchor text for getting outbound links. Just try to avoid it, diversify the anchor test while getting back links with different targeted keywords. Even while structuring the site too.  

Take care of Link Portfolio:  

        link builder practice various Off Page technique while generation Back Links to site.
We will go for so many off pages technique, some time we may or not get exact links related to our site, just remove those types of links along with some other spam & Questionable links for link portfolio.  Get links form exact category, with diversified anchor texts.
Content :  

                Check out quality of content present in site, analyze its value according to the Search Engines & user prospective .  Make changes that will harm your content along with site by Google Penguin.  Generate Unique Content ( Links by Search Engines ) to make your site both user & Search engine friendly. Write content for human beings not for search engines.

There are No Search Engines :

         Just imagine there are no search Engines, then start your optimization, by considering Google quality Guidelines.
  

Google Knowledge Graph | Better SERP Experience

Google continuously making great efforts for better experience with search with it. There are every there are plenty of changes occurred in recent days, which change the dimension of search with keywords. hear is critical step by Google to building the advanced search, with collective intelligence of web and human touch.
                                                                                                                                         
 The new way to discover the information quickly & easily with Google Knowledge Graph as some we may or not get exact info. It’s time to focus on things, peoples,place which are known by Google like, Landmarks, Celebrities, cities, sports team, buildings, geographical features, movies, celebrities objectives, work of art & many more to get information instantly with with relevant to your query by Google Knowledge Graph.
 It more than the present public sources of information such as Freebase, Wikipedia & the CIA World Factbook.

It contains more than 500 millions objectives like historical things & other , as well as more than 3.5 billion facts about different objects & their relationships. Google Knowledge Graph enables the search queries mainly in there ways, to “get right things with detailed summary to enjoy deeper and broader with new line of enquirer”.
 The main advantage with it is, getting different informations about search queries which may contains different meaning in different places. A detailed summary with useful information going to visible to help better search experience. More useful deeper and broader information helps to explore your knowledge.


  Main Advantage with Google Knowledge Graph

•  Find the right thing:                   The words you search with can often have more than one meaning. With the Knowledge Graph we can understand the difference, and help you narrow your results to find just the answers you're looking for.
• Get the best summary:                See key facts about your search with the most useful and interesting information for that particular topic, based on the questions other people have asked. 
• Go deeper and broader:              Make unexpected discoveries and explore a topic more deeply with a springboard of information at your fingertips. What you find may surprise you!

Check it hear the advantage of Google Knowledge Graph : Click hear  

Source: Google Knowledge Graph 

Google Drive From Google

Google now made easy to collaborate , share, discus & all everything what we want to do with Google in our regular activities, by introduction of Google Drive. It's an eminent way to put stuff alive & share with friends, followers and everyone, who are looking for it. An online stroage service from Google.

Documentation is now easy with Google Drive, as it helps to generate all office formats ( word, spreadsheets, Presentations)  instantly. How every the people can use at the same time on these documents & made changes, it will be  appear as they made instantly. Getting full control over the documents are one another benefit added compared to other features. The Changes will appear with time & user, who made it.

Emailing, sharing pics & videos are now more than a click away ( More than Google +) . How every a Unique Url for every doc & pic will generated to collaborate with one another. OCR technology is added for better Google experience with Google Drive.

A powerful search is added to Google Drive, which drives search for keyword & keywords by file type, owner & many more. How every not only search, it made things to be visible more than 30 types of files ( Adobe, 3D, HD videos, Photo Shop & other visuals)  in browser, even if we don't have program installed on computer.

Social interface is added to Google Drive , as it can be shared to any one & they can comment too to shared Folders & documents. Even for mobile sites to it made easy to share with apps. 

Google Drive going to replace forums, where we used to make discuss & share our ideas about our interesting topics & various issues.

However it's just in starting age, we can expect more features in future for better Google Experience.

Coming to SEO prospective , the main advantages of Google Drive helps to make project plans, Analysis, even reporting made easy with it.  


Source : Google Drive